Asics Live Brief

This project was a live brief with Asics, with the task to create a 3-year marketing and 1 year communication plan around the launch of the (at the time) upcoming Asics Gel Quantum 360 6. I have included some spreads from the report I completed. This was by far my favourite project at University, having passion for trainers and a soft spot for Asics. I was shortlisted for this project which saw me present back to the brand, which was a great experience and something I will definitely remember for a long time.